The market-leading
A Better Breakfast event
returns - Feb 2020


Breakfast is a huge market with 21 billion* breakfast occasions each year, and at long last after years of decline, it’s starting to grow again albeit slowly at +1.4%* YoY with 600k* fewer consumers not now skipping breakfast! Probably helped by the A Better Breakfast campaigns!


However although there are billions of breakfast occasions and indeed breakfast is still the largest meal occasion in the UK accounting for 27%** of food & drink consumed at home or carried out, the market is only worth just over £2.0 billion**.


A Better Breakfast, the market-leading multi-brand, multi-channel grocery based Breakfast promotion return's for a 4th time in Feb/March 2020, fully supported by experiential, media, promotions and at trade level. *Kantar/The Grocer **Kantar