It’s about time
Breakfast woke-up!


Breakfast is a huge market with 21 billion* breakfast occasions each year, and at long last after years of decline, it’s starting to grow again albeit slowly at+0.7%* YoY with 600k* fewer consumers now skipping breakfast! Possibly and recently helped by the A Better Breakfast campaigns!


However although there are billions of breakfast occasions and indeed breakfast is still the largest meal occasion in the UK accounting for 27%** of food & drink consumed at home or carried out, the market is only worth just over £2.0 billion**.


In fact a combination of changing consumer lifestyles, an increased health awareness and changing shopping patterns are having the biggest effect in changing consumer attitudes to a meal that once represented over a third of all eating occasions - so at last breakfast is beginning to wake-up, but in a different and more mobile way then previously!

*Kantar/The Grocer **Kantar

21 billion Breakfasts –

+0.7% YoY* we’ve helped bring consumers Back to Breakfast!

Starting in April 2017, A Better Breakfast, the first-ever multi-brand, multi-channel grocery based Breakfast promotion returns for a 3rd time at 50 key Large Format Tesco, Sainsbury’s and ASDA stores, plus London Mainline rail stations all fully supported by media, promotions and at trade level.

So let’s make it an even Better Brand Breakfast in April 2017!


with a Digital

New Mobile App now
part of campaign

PLUS the 3rd

National Deskfast Day

12th april