A BETTER BREAKFAST A BETTER BREAKFAST

The 2nd 'A Better Breakfast' 2016 promotion!

A Fully Integrated Breakfast

Focussed Campaign

The 2nd A Better Breakfast was a fully integrated, market
specific grocery promotional campaign featuring engaged
experiential RoadShow sampling, traditional media/on-line coverage, plus extensive social-media, promotions and trade support.

Our 2016 sponsors

1. Engaged experiential sampling at Stores & Stations

1. Stores

 

Fully sponsor branded activation across Rigs/PoS/Media/FoS

 

3 Brand Believer teams, 50 Large-format Tesco & Sainsbury’s stores

 

Directly engaged with 587k shoppers

 

Delivered 349k perfect-serve, data-collected samples

 

On-day PoS activation -92% all stores

 

Local-media support -61% all stores

 

FoS tower display – 92%

 

GSM approval rating – 9.6/10

 

Average on-day incrementals +331% & on-going +37%

 

 

2. Stations

 

2 teams of Brand Believers at London Victoria & Waterloo stations

 

Directly engaged with 70k over 2 days

 

Delivered 38k perfect-serve, data-collected samples

 

Overall consumer rating 89% excellent

2. Media, Social-media & Website

3. National Deskfast Day

Overall traditional media reach 12.6 million ABC1 adults

 

Covering 95 competitions – National/regional press

 

Plus 94 items editorial coverage

 

PR value £585k

 

Heavy social-media activity overall reach 535k

 

Direct engagements – 10.6k

 

Campaign website – 115k isv’s

Pop-up breakfasts across London

 

Social-media activity 26k in 48 hours

4. Trade support

Tesco HQ RoadShow visits Cheshunt & Welwyn Garden City

 

Reach 85% Cirrus C

 

Campaign FactFiles

 

In-depth support across all stores

Helping consumers wake up to breakfast again!