The 2nd 'A Better Breakfast' 2016 promotion!

A Fully Integrated Breakfast

Focussed Campaign

The 2nd A Better Breakfast was a fully integrated, market
specific grocery promotional campaign featuring engaged
experiential RoadShow sampling, traditional media/on-line coverage, plus extensive social-media, promotions and trade support.

Our 2016 sponsors

1. Engaged experiential sampling at Stores & Stations

1. Stores


Fully sponsor branded activation across Rigs/PoS/Media/FoS


3 Brand Believer teams, 50 Large-format Tesco & Sainsbury’s stores


Directly engaged with 587k shoppers


Delivered 349k perfect-serve, data-collected samples


On-day PoS activation -92% all stores


Local-media support -61% all stores


FoS tower display – 92%


GSM approval rating – 9.6/10


Average on-day incrementals +331% & on-going +37%



2. Stations


2 teams of Brand Believers at London Victoria & Waterloo stations


Directly engaged with 70k over 2 days


Delivered 38k perfect-serve, data-collected samples


Overall consumer rating 89% excellent

2. Media, Social-media & Website

3. National Deskfast Day

Overall traditional media reach 12.6 million ABC1 adults


Covering 95 competitions – National/regional press


Plus 94 items editorial coverage


PR value £585k


Heavy social-media activity overall reach 535k


Direct engagements – 10.6k


Campaign website – 115k isv’s

Pop-up breakfasts across London


Social-media activity 26k in 48 hours

4. Trade support

Tesco HQ RoadShow visits Cheshunt & Welwyn Garden City


Reach 85% Cirrus C


Campaign FactFiles


In-depth support across all stores

Helping consumers wake up to breakfast again!