A BETTER BREAKFAST A BETTER BREAKFAST

The 2nd 'A Better Breakfast' 2016 promotion!

A Fully Integrated Breakfast

Focussed Campaign

The 2nd A Better Breakfast was a fully integrated, market
specific grocery promotional campaign featuring engaged

experiential RoadShow sampling, traditional media/on-line coverage, plus extensive social-media, promotions and trade support.

Our 2016 sponsors

1. Engaged experiential sampling at Stores & Stations

  • 1. Stores

  • Fully sponsor branded activation across Rigs/PoS/Media/FoS

  • 3 Brand Believer teams, 50 Large-format Tesco & Sainsbury’s stores

  • Directly engaged with 587k shoppers

  • Delivered 349k perfect-serve, data-collected samples

  • On-day PoS activation -92% all stores

  • Local-media support -61% all stores

  • FoS tower display – 92%

  • GSM approval rating – 9.6/10

  • Average on-day incrementals +331% & on-going +37%

  • 2. Stations

  • 2 teams of Brand Believers at London Victoria & Waterloo stations

  • Directly engaged with 70k over 2 days

  • Delivered 38k perfect-serve, data-collected samples

  • Overall consumer rating 89% excellent
  • 2. Media, Social-media & Website
  • 3. National Deskfast Day
  • Overall traditional media reach 12.6 million ABC1 adults

  • Covering 95 competitions – National/regional press

  • Plus 94 items editorial coverage

  • PR value £585k

  • Heavy social-media activity overall reach 535k

  • Direct engagements – 10.6k

  • Campaign website – 115k isv’s
  • Pop-up breakfasts across London

  • Social-media activity 26k in 48 hours
  • 4. Trade support
  • Tesco HQ RoadShow visits Cheshunt & Welwyn Garden City

  • Reach 85% Cirrus C

  • Campaign FactFiles

  • In-depth support across all stores

Helping consumers wake up to breakfast again!