The 4th 'A Better Breakfast'

returns in May 2018

The UK’s biggest breakfast facing grocery promotion returns for a fourth time at the end of April 2018 with National Deskfast Day and features a host of exciting new initiatives all designed to give a breakfast wake-up call to consumers and commuters.

Breakfast categories

we’d like to fill;

Bacon & sausages / Bread / Breakfast Bars /

Breakfast Drinks /  Butter /  Cereals /  Coffee /

Croissants /  Eggs /  Fruit juice /  Honey /  Marmalade Milk /  Sauces /  Tea /  Yoghurt

The 4th A Better Breakfast Sponsorship package

Covering 6 key Campaign Channel Activation areas – Engaged Experiential Sampling, Mobile Experiential, Media & Social Media, Promotions, Trade Support and National Deskfast Day.

1. Engaged Experiential Sampling – Stores & Stations

75 key Leading large format stores across Top 4 Multiples


Plus 2 London & Regional mainline rail stations 


Reaching 850/900k families, adults & commuters


Directly engaged sampling to 600k


75k engaged, perfect-serve, data-collected samples per sponsor


Supported by heavily-branded FoS, PoS & local media, all stores

2. Mobile Experiential

Unique new mobile app. Immediate money-off discounts across

any agreed retailer


New customers + on-line money off coupon + product feedback

3. Media & Social-media

Print/broadcast/online competition & PR coverage


Major social media activity: Facebook, twitter & Instagram


A Better Breakfast website 180k usv's


Reaching up to 20 million ABC1 ‘Breakfast’ aware adults

250+ titles

4. Promotions

Breakfast cross category linked promotional activity

5. Trade Support

Helping maximise trade channel activities via constant comms;

Tesco HQ RoadShow visit


GSM & store liaison & support


Full stock & uplift control


Category teams; Factfiles & mailings

6. National Deskfast Day

4th National Deskfast Day

25th april 2018