The 3rd 'A Better Breakfast'

returns in April 2017

The UK’s biggest breakfast facing grocery promotion returns for a third time in April 2017 and features a host of exciting new initiatives all designed to give a breakfast wake-up call to consumers and commuters.

Breakfast categories

we’d like to fill;


Bacon & sausages / Bread / Breakfast Bars /

Breakfast Drinks /  Butter /  Cereals /  Coffee /

Croissants /  Eggs /  Fruit juice /  Honey /  Marmalade Milk /  Sauces /  Tea /  Yoghurt

The 3rd A Better Breakfast Sponsorship package


Covering 6 key Campaign Channel Activation areas – Engaged Experiential Sampling, Mobile Experiential, Media & Social Media, Promotions, Trade Support and National Deskfast Day.

1. Engaged Experiential Sampling – Stores & Stations


50 key Large format stores across Top 4 Multiples

Plus 2 London mainline rail stations – Waterloo & Victoria

Reaching 550k families, adults & commuters

Directly engaged sampling to 400k

40k engaged, perfect-serve, data-collected samples per sponsor

Supported by Breakfast Brand Believers, Local media & heavily   branded PoS

2. Mobile Experiential


Unique new mobile app. Immediate money-off discounts across

any agreed retailer

New customers + on-line money off coupon + product feedback

3. Media & Social-media


Print/broadcast/online competition & PR coverage

Major social media activity: Facebook, twitter & Instagram

A Better Breakfast website

Reaching up to 12 million ABC1 ‘Breakfast’ aware adults

150+ titles


4. Promotions


Breakfast cross category linked promotional activity

5. Trade Support


Helping maximise trade channel activities via constant comms;


Tesco HQ RoadShow visit

GSM & store liaison & support

Full stock & uplift control

Category teams; Factfiles & mailings

6. National Deskfast Day

PLUS the 3rd

National Deskfast Day

12th APRIL