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4th A Better Breakfast +
National Deskfast Day
May 2nd – 22nd 2022 + National Deskfast Day – May 11th
8 exclusive breakfast categories available
A Better Breakfast is the market-leading, multi award-winning campaign, that now also includes the highly relevant National Deskfast Day offering brands the opportunity to get involved in two events for the price of one!
Based on the existing and proven A Better Breakfast promotional format and the availability of suitable venues, the 4th A Better Breakfast will return in May 2022 as a multi-channel event combining live Breakfast RoadShows, social-sampling and major media, social, on-line, promotional activity & trade support.
A Better Breakfast & National Deskfast Day – Experiential RoadShows + social-sampling & full media, social & promotional support!
10 days Breakfast Bar RoadShow sampling at major Foodie Festivals Reach 130k with 15k individual sponsor samples
Live experiential RoadShows at London/Regional rail stations. Reach 50k & 7.5k individual brand samples
Print, radio & on-line; 270 pieces – campaign editorial + branded competitions - coverage 85m
Campaign & branded social interactions, target 220k + campaign website, 90k usv’s
Celebrity spokesperson, downloadable sponsor branded coupons & sponsor branded PoS + Best-ever Breakfast Break competition
Hi-impact branding & equal Share of Voice guaranteed for all sponsors
Full activation, included, no call on brand resources
Up to 8 Exclusive Breakfast brand categories
Fully inclusive category cost, no extras!
Breakfast BOGOF - 2 campaigns for the price of 1!
Overall campaign value approx; £1.83m
Cost of exclusive category sponsorship less than <1% of campaign value!
1. Live experiential A Better Breakfast RoadShow sampling
2. BOGOF - National Deskfast Day April 27th - live experiential sampling
3. Media - Radio / Print / On-line
4. Social & Web
5. Promotional & Trade support
Bread & Morning goods
Breakfast & Cereal bars
Breakfast drinks
Butter & Spreads
Cereals
Coffee
Condiments
Dairy-free
Eggs
Fruit
Fruit juice
Honey/Jams/Marmalade
Meat-free
Milk
Protein
Tea
Yoghurt
Plus On-the-go & much more…
Exclusive product categories, with everything being included; planning, full activation/sampling, staff, creative, media/social, promotional & full reporting etc. in the cost. No call on brands marketing resources. Only additional cost; product for sampling/prizes & any price promotion support.
4th A Better Breakfast
& National Deskfast Day
May 2nd– 22nd 2022
Find about more about Breakfast and A Better Breakfast & National Deskfast Day, get the info below:
Media info email
Despite the Covid pandemic we still live in an ‘experience economy’ and Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.
With a changed format reflecting the ‘new norm’ our grocery experiences bring together synergistic brands within an integrated campaign featuring live experiential RoadShows supported by major media/social promotional coverage, creating much greater engagement and brand cut-through at a very much more cost-effective rate than other grocery promotional activities!
4th A Better Breakfast + National Deskfast Day – Breakfast
1st Mixorama –
At-home cocktails
26th National BBQ Week +
9th Britain's Best BBQ'er – BBQ
5th Dinner To Dine For -
Big Night In & Meal-treat
1st Free From Fortnight + Veggietopia – Free-from & Plant-based
4th Get Wine Wise + 11th National Wine Week – Wine Education
5th It's Lunchtime –
Brunch & Lunch
21st Gastro Alfresco –
Alfresco eating & entertaining
Grocery Gurus – Multi award-winning, multi-brand, multi-channel & fully sustainable grocery campaigns – www.grocerygurus.co.uk
