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4th A Better Breakfast + National Deskfast Day

March 10th – 23rd 2025 

A unique market-leading, multi award-winning Breakfast category multi-brand, multi-channel experiential sampling, media & social promotion with 5 key activational areas!

8 exclusive breakfast categories available 

An altogether better & healthier breakfast promotional experience

At-home, on-the-go or at the office!

A healthier breakfast BOGOF, 2 market-leading events for the price of 1! 

Now focussing on healthier breakfasts, A Better Breakfast is the market-leading, multi award-winning campaign, that now also includes the highly relevant National Deskfast Day offering brands the opportunity to get involved in two events for the price of one!

The 4th A Better Breakfast will run in March 2025  combining experiential sampling Breakfast RoadShows and major media, social, promotional activity & trade support.

A Better Breakfast & National Deskfast Day –  experiential sampling RoadShows & full media, social & promotional  support! 

A Healthier Breakfast BOGOF - 5 key activational areas

Breakfast product categories we’d love to fill in 2025

Bread & Morning goods
Breakfast & Cereal bars
Breakfast drinks
Butter & Spreads
Fruit juice
Plus On-the-go & much more…

A healthier breakfast promotional journey

4th A Better Breakfast
& National Deskfast Day

March 10th – 23rd 2025


A Better Breakfast & National Deskfast Day have exclusive product categories, get more info below:


Find about more about Breakfast and  A Better Breakfast & National Deskfast Day, get the info below:

Together Is Better in 2024/25

Targeted campaigns covering most major grocery occasions or categories

Click on a campaign panel below to visit the trade info site:

May 27th - June 2nd 2024

28th National BBQ Week -
BBQ & Gastro-grilling

November 25th- December 1st - 2024

6th Get Wine Wise + 13th National Wine Week – Wine Education

June 17th - July 21st 2024

23rd Gastro Alfresco –
Alfresco eating & entertaining

December 2nd - 8th 2024

1st Mixorama –
At-home cocktails

August 26th - September 8th 2024

1st Free-from Fortnight + Veggietopia – Free-from & Plant-based

February 10th - 23rd 2025

5th Dinner To Dine For -
Big Night In & Meal-treat

September 9th - 22nd 2024

5th It's Lunchtime –
Brunch & Lunch

March 10th - 23rd 2025

4th A Better Breakfast + National Deskfast Day – Breakfast


Grocery Gurus – Multi award-winning, multi-brand, multi-channel & fully sustainable grocery campaigns –

The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our grocery category or occasion campaigns are exclusively operated by Grocery Gurus Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocery Gurus Ltd. Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2523 – email