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Breakfast is a huge market with 22 billion breakfast occasions each year and after years of decline, its started to grow again, with, as a result of the Covid lockdown, at-home breakfasts growing by +7.9% YoY* and currently representing 89% of all breakfast occasions. There has also been a resurgence in the demand for traditional cooked breakfasts, as well as, paradoxically a major growth in healthy breakfasts.
Breakfast remains the largest meal occasion in the UK, accounting for 27% of all food & drink consumed at home, or carried out and is worth around £2.5 billion*.
*Source The Grocer Focus on Breakfast 8th August 2020/Kantar
4th A Better Breakfast +
National Deskfast Day
March 2022
8 exclusive breakfast categories available –
Due to the continuing Covid uncertainty we’ve had to move 4th A Better Breakfast back to March 2022
A Better Breakfast is the market-leading, multi award-winning campaign, that now also includes the highly relevant National Deskfast Day offering brands the opportunity to get involved in two events for the price of one! Based on the existing and proven A Better Breakfast promotional format, but now, following the ongoing effects of the Covid pandemic and the availability of suitable venues, we’ve had to move 4th A Better Breakfast back to March 2022. The format will be a multi-channel event combining live Breakfast RoadShows, virtual live-streamed experiential with social-sampling and major media, social, on-line, promotional activity & trade support.
A Better Breakfast & National Deskfast Day – Experiential RoadShows + Live-streamed virtual social-sampling & full support!
9 days Breakfast Bar RoadShow sampling at 3 major Foodie Festivals Reach 110k with 15k individual sponsor samples
Live streamed interactive brand experiential, inc. National Deskfast Day + up to 10k individual brand coupons through Grocery Gratis
Radio, print & on-line; 465 pieces – campaign editorial + branded competitions - coverage 86m
Campaign & branded social interactions, target 240k + campaign website, 100k usv’s
Celebrity spokesperson, downloadable sponsor branded coupons & sponsor branded PoS
Hi-impact branding & equal Share of Voice guaranteed for all sponsors
Full activation, no call on brand resources
Up to 8 Exclusive Breakfast brand categories
5 exclusive categories now confirmed!
Breakfast BOGOF - 2 campaigns for the price of 1!
Overall campaign value approx; £1.63m
Cost of exclusive category sponsorship less than <1% of campaign value!
Following the notification that all limits on social-distancing will be removed from June 21st we've moved all of our Together Is Better campaigns back to start from July 2021. We also have contingency plans in place should there be any enforced changes.
For A Better Breakfast, this has unfortunately meant that we've had to move the event into 2022. The details below are an indication of what was planned for this year and what we hope to be able to reschedule for next.
1. BOGOF - Live experiential A Better Breakfast RoadShow sampling
2. BOGOF - National Deskfast Day May 12th - Virtual live experiential sampling
3. Media - Radio / Print / On-line
4. Social & Web
5. Promotional & Trade support
Bread & Morning goods
Breakfast & Cereal bars
Breakfast drinks
Butter & Spreads
Cereals
Coffee
Condiments
Dairy-free
Eggs
Fruit
Fruit juice
Honey/Jams/Marmalade
Meat-free
Milk
Protein
Tea
Yoghurt
Plus On-the-go & much more…
Exclusive product categories, with everything being included; planning, full activation/sampling, staff, creative, media/social, promotional & full reporting etc. in the cost. No call on brands marketing resources. Only additional cost; product for sampling/prizes & any price promotion support.
Despite the Covid pandemic we will still live in an ‘Experience Economy’ and Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.
Running, and Covid pandemic permitting, from June 2021 but with a changed format reflecting the ‘New Norm’ our category or occasion based grocery experiences bring together synergistic brands within an integrated live RoadShows, virtual experiential, & media/social promotional event, creating much greater engagement and brand cut-through at a very much more cost-effective rate than other grocery promotional activities!
25th National BBQ Week(s) –
BBQ & alfresco eating
1st Veggietopia + Flexitaria -
Vegetarian/Vegan & Flexitarian
21st Gastro Alfresco –
Alfresco eating & entertaining
1st Free From Fortnight –
Free-from & Well-being
5th It's Lunchtime –
Brunch & Lunch
4th Get Wine Wise + 10th National Wine Week – Wine Education
2nd Mixorama –
At-home cocktails
1st Come Diet With Us –
Dietary & Healthy Eating
5th Dinner To Dine For -
Big Night In & Meal-treat
4th A Better Breakfast + National Deskfast Day – Breakfast
1st Time 4 Teatime –
Teatime & early Evening meal
3rd BeerathoN –
Ales/Beers/Ciders
4th A Better Breakfast & National Deskfast Day
March 2022
A Better Breakfast & National Deskfast Day have exclusive product categories, reserve yours now
please contact me with press info
Find about more about A Better Breakfast & National Deskfast Day and their aims & objectives
Grocery Gurus – Multi Award-winning, multi-brand, multi-channel grocery campaigns
