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4th A Better Breakfast + National Deskfast Day
March 13th – 26th 2023 

A unique market-leading, multi award-winning Breakfast category multi-brand, multi-channel experiential sampling, media & social promotion with 5 key activational areas!

8 exclusive breakfast categories available 

An altogether better & healthier breakfast promotional experience

At-home, on-the-go or at the office!

A healthier breakfast BOGOF, 2 market-leading events for the price of 1! 

Now focussing on healthier breakfasts, A Better Breakfast is the market-leading, multi award-winning campaign, that now also includes the highly relevant National Deskfast Day offering brands the opportunity to get involved in two events for the price of one! The 4th A Better Breakfast will run in March 2023  combining experiential sampling Breakfast RoadShows and major media, social, promotional activity & trade support.

A Better Breakfast & National Deskfast Day –  experiential sampling RoadShows & full media, social & promotional  support! 

Campaign summary

Experiential RoadShow sampling

Up to 10 days Breakfast Bar RoadShow sampling at major Foodie Festivals Reach 130k with 15k individual sponsor samples

National Deskfast Day BOGOF

Experiential RoadShow at London mainline station. Reach 30k & 7.5k individual brand samples


Print, radio & on-line; 270 pieces – campaign editorial + branded competitions - coverage 85m

Social & Web

Campaign & branded social interactions, target 220k + campaign website, 90k usv’s

Promotional &
Trade support

Celebrity spokesperson, downloadable sponsor branded coupons & sponsor branded PoS + Best-ever Breakfast Break competition

Branding, SoV & Activation

Hi-impact branding & equal Share of Voice guaranteed for all sponsors

Full activation, included, no call on brand resources

Breakfast categories

Up to 8 Exclusive Breakfast brand categories

Fully inclusive category cost, no extras!

Value & Cost

Breakfast BOGOF - 2 campaigns for the price of 1!
Overall campaign value approx; £1.83m

Cost of exclusive category sponsorship less than <1% of campaign value!

A Healthier Breakfast BOGOF - 5 key activational areas

Breakfast product categories we’d love to fill in 2023

Bread & Morning goods
Breakfast & Cereal bars
Breakfast drinks
Butter & Spreads
Fruit juice
Plus On-the-go & much more…

All-inclusive campaign activational cost

Exclusive product categories, with everything being included; planning, full activation/sampling, staff, creative, media/social, promotional & full reporting etc. in the cost. No call on brands marketing resources. Only additional cost; product for sampling/prizes & any price promotion support.

A healthier breakfast promotional journey

4th A Better Breakfast
& National Deskfast Day

March 13th – 26th 2023


A Better Breakfast & National Deskfast Day have exclusive product categories, get more info below:


Find about more about Breakfast and  A Better Breakfast & National Deskfast Day, get the info below:

Together Is Better in 2023

Targeted campaigns covering most major grocery occasions or categories

Click on a campaign panel below to visit the trade info site:

Despite the Covid pandemic we still live in an ‘experience economy’ and Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.

With a changed format reflecting the ‘new norm’ our grocery experiences bring together synergistic brands within an integrated campaign featuring live experiential RoadShows supported by major media/social promotional coverage, creating much greater engagement and brand cut-through at a very much more cost-effective rate than other grocery promotional activities!

February 13th - 26th 2023

5th Dinner To Dine For -
Big Night In & Meal-treat

June 12th - July 16th 2023

22nd Gastro Alfresco –
Alfresco eating & entertaining

March 13th - 26th 2023

4th A Better Breakfast + National Deskfast Day – Breakfast

September 11th - 24th 2023

5th It's Lunchtime –
Brunch & Lunch

April 17th - 30th 2023

1st Free-from Fortnight + Veggietopia – Free-from & Plant-based

November 20th- 26th - 2023

6th Get Wine Wise + 12th National Wine Week – Wine Education

May 29th - June 4th 2023

27th National BBQ Week -
BBQ & Gastro-grilling

December 4th - 10th 2023

1st Mixorama –
At-home cocktails


Grocery Gurus – Multi award-winning, multi-brand, multi-channel & fully sustainable grocery campaigns –

The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our grocery category or occasion campaigns are exclusively operated by Grocery Gurus Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocery Gurus Ltd. Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2523 – email