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4th A Better Breakfast + National Deskfast Day

March 10th – 23rd 2025 

A unique market-leading, multi award-winning Breakfast category multi-brand, multi-channel experiential sampling, media & social promotion with 5 key activational areas!

8 exclusive breakfast categories available 

An altogether better & healthier breakfast promotional experience

At-home, on-the-go or at the office!

A healthier breakfast BOGOF, 2 market-leading events for the price of 1! 

Now focussing on healthier breakfasts, A Better Breakfast is the market-leading, multi award-winning campaign, that now also includes the highly relevant National Deskfast Day offering brands the opportunity to get involved in two events for the price of one!

The 4th A Better Breakfast will run in March 2025  combining experiential sampling Breakfast RoadShows and major media, social, promotional activity & trade support.

A Better Breakfast & National Deskfast Day –  experiential sampling RoadShows & full media, social & promotional  support! 

Now with a Healthier breakfast focus

A Healthier Breakfast BOGOF - 5 key activational areas

  • 1. Live experiential A Better Breakfast RoadShow sampling

    • Up to 10 days Breakfast-bar experiential RoadShows at major Foodie Festivals across UK *Exact number of Festivals/Shows TBC
    • Overall reaching 130k and directly engaging with 100k
    • Distributing up to 15k individual samples/coupons per sponsor

  • 2. BOGOF - National Deskfast Day - March 2025 - experiential sampling

    • Live experiential RoadShow at London mainline station* *Station attendance subject to sufficient passenger traffic levels!
    • Overall reach 30k - directly engaging with up to 20k
    • Delivering up to 7.5k individual samples/coupons per sponsor

  • 3. Media - Radio / Print / On-line

    • Print & on-line; 95+ pieces of campaign & sponsor editorial & 100+ sponsor branded competitions - overall coverage 65 million - approx 220k entrants
    • Radio; campaign editorial across 35 stations - average 10+ million coverage
    • Radio/online; sponsor branded competitions - 40 stations/sites –coverage approx; 10m

  • 4. Social & Web

    • Branded Social pages with sponsor posts - Facebook / Twitter / Instagram - 220k interactions
    • Branded website - inc. individual sponsor pages - abetterbreakfast.co.uk – 90k usv’s

  • 5. Promotional & Trade support

    • Celebrity campaign spokesperson
    • Win a Best-ever Breakfast Break in UK competition
    • Sponsor branded PoS - direct & downloadable
    • Campaign Factfile mailings + trade media coverage

  • Branding, Share of Voice & Activation

    • Hi-impact Branding & Equal Share of Voice for all Sponsors
    • Full campaign activation, fully all-inclusive cost & no call on brands marketing resources
    • Up to 8 exclusive Breakfast categories

  • Campaign Value & Sponsor Cost

    • 2 Campaigns for the Price of 1
      Overall campaign value - £1.83 million
      Individual, exclusive sponsor catgeory cost, less than <0.9 of campaign value

Breakfast product categories we’d love to fill in 2025

Bread & Morning goods
Breakfast & Cereal bars
Breakfast drinks
Butter & Spreads
Cereals
Coffee
Condiments
Dairy-free
Eggs
Fruit
Fruit juice
Honey/Jams/Marmalade
Meat-free
Milk
Protein
Tea
Yoghurt
Plus On-the-go & much more…

A healthier breakfast promotional journey

4th A Better Breakfast
& National Deskfast Day

March 10th – 23rd 2025

Sponsorship

A Better Breakfast & National Deskfast Day have exclusive product categories, get more info below:

Sponsorship info email

Media

Find about more about Breakfast and  A Better Breakfast & National Deskfast Day, get the info below:

Media info email

Together Is Better in 2024/25

Targeted campaigns covering most major grocery occasions or categories

Click on a campaign panel below to visit the trade info site:

April 8th - 21st 2024

1st Free-from Fortnight + Veggietopia – Free-from & Plant-based

November 25th- December 1st - 2024

6th Get Wine Wise + 13th National Wine Week – Wine Education

May 27th - June 2nd 2024

28th National BBQ Week -
BBQ & Gastro-grilling

December 2nd - 8th 2024

1st Mixorama –
At-home cocktails

June 17th - July 21st 2024

23rd Gastro Alfresco –
Alfresco eating & entertaining

February 10th - 23rd 2025

5th Dinner To Dine For -
Big Night In & Meal-treat

September 9th - 22nd 2024

5th It's Lunchtime –
Brunch & Lunch

March 10th - 23rd 2025

4th A Better Breakfast + National Deskfast Day – Breakfast

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Grocery Gurus – Multi award-winning, multi-brand, multi-channel & fully sustainable grocery campaigns – www.grocerygurus.co.uk

The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our grocery category or occasion campaigns are exclusively operated by Grocery Gurus Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocery Gurus Ltd. Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2523 – email