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4th A Better Breakfast +

National Deskfast Day

July 14th – 27th 2025 

A unique market-leading, multi award-winning Breakfast category multi-brand, multi-channel experiential sampling, media & social promotion with 5 key activational areas!

8 exclusive breakfast & brunch categories available 

An altogether better & healthier breakfast & brunch promotional experience

At-home, on-the-go or at the office!

A healthier breakfast & brunch BOGOF, 2 market-leading events for the price of 1! 

Now focussing on healthier breakfasts & brunch, A Better Breakfast is the market-leading, multi award-winning campaign, that also includes the highly relevant National Deskfast Day offering brands the opportunity to get involved in two events for the price of one!

A Better Breakfast & National Deskfast Day –  experiential sampling RoadShows & full media, social & promotional  support! 

Now with a Healthier breakfast focus

A Healthier Breakfast & Brunch - 5 key activational areas

  • 1. Live experiential A Better Breakfast RoadShow sampling

    • Breakfast-bar experiential RoadShows at major Foodie Festivals across UK
    • Overall reaching 150k and directly engaging with 120k
    • Distributing up to 20k individual samples/coupons per sponsor

  • 2. BOGOF - National Deskfast Day - July 16th 2025 - experiential sampling

    • Live experiential RoadShow at major London location
    • Overall reach 30k - directly engaging with up to 20k
    • Delivering up to 7.5k individual samples/coupons per sponsor

  • 3. Media - Radio / Print / On-line

    • Print & on-line; campaign & sponsor editorial & sponsor branded competitions - overall coverage 65 million
    • Radio; campaign editorial - average 10+ million coverage
    • Radio/online; sponsor branded competitions - coverage approx; 5m

  • 4. Social & Web

    • Branded Social pages with sponsor posts - Facebook / Twitter / Instagram
    • Branded website - inc. individual sponsor pages - abetterbreakfast.co.uk

  • 5. Promotional & Trade support

    • Celebrity campaign spokesperson
    • Win a Best-ever Breakfast or Brunch Break in UK competition
    • Top 'Healthy Brekkie or Full English' cafe competition

  • Branding, Share of Voice & Activation

    • Hi-impact Branding & Equal Share of Voice for all Sponsors
    • Full campaign activation, fully all-inclusive cost & no call on brands marketing resources
    • Up to 8 exclusive Breakfast categories

  • Campaign Value & Sponsor Cost

    • 2 Campaigns for the Price of 1
      Overall campaign value - £2.1 million
      Individual, exclusive sponsor catgeory cost, less than <0.9 of campaign value

Breakfast & Brunch product categories
we want to fill in 2025

Bread & Morning goods Breakfast & Cereal bars Breakfast drinks
Butter & Spreads
Cereals
Coffee
Condiments
Dairy-free
Eggs
Fruit
Fruit juice Honey/Jams/Marmalade Meat-free
Milk
Protein
Tea
Yoghurt
Plus On-the-go 
& much more…

A healthier breakfast & brunch promotional journey

4th A Better Breakfast

July 14th – 27th 2025

& National Deskfast Day

Wednesday, July 16th 2025

Sponsorship

A Better Breakfast & National Deskfast Day have exclusive product categories, get more info below:

Sponsorship info email

Media

Find out more about Breakfast, Brunch and  A Better Breakfast & National Deskfast Day, get the info below or call
020 3872 2573

Media info email

Together Is Better in 2025

Targeted campaigns covering most major grocery occasions or categories

Click on a campaign panel below to visit the trade info site:

May 26th - June 1st 2025

29th National BBQ Week -
BBQ & Gastro-grilling

September 2025

1st Free-from Fortnight + Veganrama – Free-from & Plant-based

June 2nd - July 6th 2025

24th Gastro Alfresco –
Alfresco eating & entertaining

November 24th- 30th - 2025

13th National Wine Week + 6th Get Wine Wise – Wine Education

July 14th - 27th 2025

4th A Better Breakfast + National Deskfast Day – Breakfast

December 1st - 7th 2025

1st Mixorama –
At-home cocktails

August 4th - 17th 2025

5th It's Lunchtime –
Brunch & Lunch

February 2026

5th Dinner To Dine For -
Big Night In & Meal-treat

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Grocerama – Multi award-winning, multi-brand, multi-channel & fully sustainable grocery campaigns – www.grocerama.co.uk

The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our grocery category or occasion campaigns are exclusively operated by Grocerama Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocerama Ltd. Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2573 – email