A Better Healthier Breakfast 2027
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A Better Healthier Breakfast 2027
5th A Better Healthier Breakfast
Helping Britain Make Better Morning Choices
A national multi-brand initiative bringing together leading breakfast and brunch brands to inspire healthier habits, support better nutrition and encourage positive morning routines.
Featuring the 5th National Deskfast Day
April 2027
Why Healthier Breakfasts Matter
Breakfast remains one of Britain’s most important eating occasions, yet millions of consumers are seeking healthier, more nutritious and affordable morning choices.
A Better Healthier Breakfast brings brands together to:
Unlike traditional single-brand campaigns, A Better Healthier Breakfast creates a national platform where complementary brands collaborate to create greater consumer impact.
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A Better Healthier Breakfast is a national consumer engagement campaign designed to encourage healthier breakfast habits through inspiration, participation and education.
By bringing together complementary brands under a shared platform, the campaign creates a stronger collective voice and delivers greater impact than individual brand activity alone. The campaign combines:
All working together to help consumers make better brekkie choices!
Part of the Together Is Better Campaign Platform
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Enjoy exclusive category participation and stand out from competitors. Whether you're a cereal, yoghurt, juice, tea, coffee or bakery brand, you'll be the sole representative of your category within the campaign.
Position your brand at the heart of a positive national initiative that encourages healthier breakfast habits and supports consumers in making better brekkie chocies
Connect with families, professionals and shoppers actively looking for nutritious , convenient and affordable breakfast solutions through recipes, challenges, competitions and inspirational content.
Access campaign data and consumer intelligence to better understand breakfast behaviours, health interests, purchasing motivations and emergging trends.
Benefit from integrated campaign marketing including PR, social media, influencer activity, consumer communications & promotional opportunities designed to maximise engagement.
5th A Better Breakfast
April 2027
& National Deskfast Day
A Better Breakfast & National Deskfast Day have exclusive product categories, get more info below:
Find out more about Breakfast, Brunch and A Better Breakfast & National Deskfast Day, get the info below or call
020 3872 2573
15th National Wine Week +
8th Get Wine Wise – Wine Education
31st National BBQ Week -
BBQ & Gastro-grilling
1st Free-from Fortnight + Veganrama – Free-from & Plant-based
26th Gastro Alfresco –
Alfresco eating & entertaining
2nd Mixorama –
At-home cocktails
5th A Better Breakfast + National Deskfast Day – Breakfast
5th It's Lunchtime –
Brunch & Lunch
1st Come Diet With Us –
Dietary & Weight-loss
3rd BeerathoN –
Ales / Beers / Ciders
5th Dinner To Dine For -
Big Night In & Meal-treat
Grocerama – Multi award-winning, multi-brand, multi-channel & fully sustainable grocery campaigns – www.grocerama.co.uk
The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our grocery category or occasion campaigns are exclusively operated by Grocerama Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocerama Ltd. Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2573 – email
