ABetter Healthier Breakfast 2027

 

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5th A Better Breakfast +

Helping Britain Make Better Breakfast Choices

April 2027 

Bringing together leading breakfast brands to inspire healthier breakfast habits through content, community, promotions, PR and consumer engagement.

Part of the Together Is Better Campaign Platform

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The UK's only multi-brand breakfast health, shopper engagement & promotional platform'

At-home, on-the-go or at the office!

Why a Better Healthier Breakfast?  

Breakfast remains one of Britain’s most important eating occasions, yet millions of consumers are seeking healthier, more nutritious and affordable morning choices. A Better Healthier Breakfast brings brands together to:
  • Inspire healthier breakfast decisions
  • Educate consumers
  • Drive trial & purchase
  • Generate valuable first-party data
  • Support retailer health initiatives
  • Deliver measurable shopper engagement
Unlike traditional single-brand campaigns, A Better Healthier Breakfast creates a national platform where complementary brands collaborate to create greater consumer impact.

A Better Breakfast & National Deskfast Day – full media, social & promotional  support! 

Now with a Healthier breakfast focus

A Healthier Breakfast & Brunch - 5 key activational areas

  • 1. Live experiential A Better Breakfast RoadShow sampling

    • Breakfast-bar experiential RoadShows at major Foodie Festivals across UK
    • Overall reaching 150k and directly engaging with 120k
    • Distributing up to 20k individual samples/coupons per sponsor

  • 2. BOGOF - National Deskfast Day - July 16th 2025 - experiential sampling

    • Live experiential RoadShow at major London location
    • Overall reach 30k - directly engaging with up to 20k
    • Delivering up to 7.5k individual samples/coupons per sponsor

  • 3. Media - Radio / Print / On-line

    • Print & on-line; campaign & sponsor editorial & sponsor branded competitions - overall coverage 65 million
    • Radio; campaign editorial - average 10+ million coverage
    • Radio/online; sponsor branded competitions - coverage approx; 5m

  • 4. Social & Web

    • Branded Social pages with sponsor posts - Facebook / Twitter / Instagram
    • Branded website - inc. individual sponsor pages - abetterbreakfast.co.uk

  • 5. Promotional & Trade support

    • Celebrity campaign spokesperson
    • Win a Best-ever Breakfast or Brunch Break in UK competition
    • Top 'Healthy Brekkie or Full English' cafe competition

  • Branding, Share of Voice & Activation

    • Hi-impact Branding & Equal Share of Voice for all Sponsors
    • Full campaign activation, fully all-inclusive cost & no call on brands marketing resources
    • Up to 8 exclusive Breakfast categories

  • Campaign Value & Sponsor Cost

    • 2 Campaigns for the Price of 1
      Overall campaign value - £2.1 million
      Individual, exclusive sponsor catgeory cost, less than <0.9 of campaign value

Breakfast & Brunch product categories
we want to fill in 2027

Bread & Morning goods Breakfast & Cereal bars Breakfast drinks
Butter & Spreads
Cereals
Coffee
Condiments
Dairy-free
Eggs
Fruit
Fruit juice Honey/Jams/Marmalade Meat-free
Milk
Protein
Tea
Yoghurt
Plus On-the-go 
& much more…

A healthier breakfast & brunch promotional journey

5th A Better Breakfast

April 2027

& National Deskfast Day

Sponsorship

A Better Breakfast & National Deskfast Day have exclusive product categories, get more info below:

Sponsorship info email

Media

Find out more about Breakfast, Brunch and  A Better Breakfast & National Deskfast Day, get the info below or call
020 3872 2573

Media info email

Together Is Better in 2027

Targeted campaigns covering most major grocery occasions or categories

Click on a campaign panel below to visit the trade info site:

November 23rd- 29th - 2026

15th National Wine Week +
8th Get Wine Wise – Wine Education

May 31st - June 6th 2027

31st National BBQ Week -
BBQ & Gastro-grilling

March 2027

1st Free-from Fortnight + Veganrama – Free-from & Plant-based

June 7th - August 8nd 2027

26th Gastro Alfresco –
Alfresco eating & entertaining

November 28th - December 5th 2027

2nd Mixorama –
At-home cocktails

April 2027

5th A Better Breakfast + National Deskfast Day – Breakfast

September 2027

5th It's Lunchtime –
Brunch & Lunch

December 2027

1st Come Diet With Us –
Dietary & Weight-loss

May 2027

3rd BeerathoN –
Ales / Beers / Ciders

October 2027

5th Dinner To Dine For -
Big Night In & Meal-treat

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Grocerama – Multi award-winning, multi-brand, multi-channel & fully sustainable grocery campaigns – www.grocerama.co.uk

The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our grocery category or occasion campaigns are exclusively operated by Grocerama Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocerama Ltd. Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2573 – email