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4th A Better Breakfast +
National Deskfast Day
8 exclusive breakfast categories available
Now focussing on healthier breakfasts, A Better Breakfast is the market-leading, multi award-winning campaign, that now also includes the highly relevant National Deskfast Day offering brands the opportunity to get involved in two events for the price of one!
The 4th A Better Breakfast now runs September/October 2022 combining experiential sampling Breakfast RoadShows and major media, social, promotional activity & trade support.
A Better Breakfast & National Deskfast Day – experiential sampling RoadShows & full media, social & promotional support!
Up to 10 days Breakfast Bar RoadShow sampling at major Foodie Festivals Reach 130k with 15k individual sponsor samples
Experiential RoadShow at London mainline station. Reach 30k & 7.5k individual brand samples
Print, radio & on-line; 270 pieces – campaign editorial + branded competitions - coverage 85m
Campaign & branded social interactions, target 220k + campaign website, 90k usv’s
Celebrity spokesperson, downloadable sponsor branded coupons & sponsor branded PoS + Best-ever Breakfast Break competition
Hi-impact branding & equal Share of Voice guaranteed for all sponsors
Full activation, included, no call on brand resources
Up to 8 Exclusive Breakfast brand categories
Fully inclusive category cost, no extras!
Breakfast BOGOF - 2 campaigns for the price of 1!
Overall campaign value approx; £1.83m
Cost of exclusive category sponsorship less than <1% of campaign value!
1. Live experiential A Better Breakfast RoadShow sampling
2. BOGOF - National Deskfast Day - October 5th - experiential sampling
3. Media - Radio / Print / On-line
4. Social & Web
5. Promotional & Trade support
Bread & Morning goods
Breakfast & Cereal bars
Breakfast drinks
Butter & Spreads
Cereals
Coffee
Condiments
Dairy-free
Eggs
Fruit
Fruit juice
Honey/Jams/Marmalade
Meat-free
Milk
Protein
Tea
Yoghurt
Plus On-the-go & much more…
Exclusive product categories, with everything being included; planning, full activation/sampling, staff, creative, media/social, promotional & full reporting etc. in the cost. No call on brands marketing resources. Only additional cost; product for sampling/prizes & any price promotion support.
4th A Better Breakfast
& National Deskfast Day
Sept 26th– Oct 16th 2022
A Better Breakfast & National Deskfast Day have exclusive product categories, get more info below:
Find about more about Breakfast and A Better Breakfast & National Deskfast Day, get the info below:
Despite the Covid pandemic we still live in an ‘experience economy’ and Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.
With a changed format reflecting the ‘new norm’ our grocery experiences bring together synergistic brands within an integrated campaign featuring live experiential RoadShows supported by major media/social promotional coverage, creating much greater engagement and brand cut-through at a very much more cost-effective rate than other grocery promotional activities!
26th National BBQ Week -
BBQ & Gastro-grilling
4th Get Wine Wise + 11th National Wine Week – Wine Education
21st Gastro Alfresco –
Alfresco eating & entertaining
1st Mixorama –
At-home cocktails
1st Free From Fortnight + Veggietopia – Free-from & Plant-based
5th It's Lunchtime –
Brunch & Lunch
4th A Better Breakfast + National Deskfast Day – Breakfast
5th Dinner To Dine For -
Big Night In & Meal-treat
Grocery Gurus – Multi award-winning, multi-brand, multi-channel & fully sustainable grocery campaigns – www.grocerygurus.co.uk
