Arrives in
- 00Days
- 00Hours
- 00Min
- 00Sec
Menu
Breakfast is a huge market with 24 billion breakfast occasions each year and after years of decline, its started to grow again, with, as a result of the Covid lockdown, at-home breakfasts growing by +7.9% YoY* and currently representing 63% of all breakfast occasions. There has also been a resurgence in the demand for traditional cooked breakfasts, as well as, paradoxically a major growth in healthy breakfasts.
Breakfast remains one of the largest meal occasions in the UK, accounting for 21% of all food & drink consumed at home, or carried out and is worth around £4.5 billion*. *Source The Grocer Focus on Breakfast 7th August 2021/Kantar
4th A Better Breakfast +
National Deskfast Day
April 18th – May 2nd 2022 + Deskfast Day – April 27th
8 exclusive breakfast categories available
A Better Breakfast is the market-leading, multi award-winning campaign, that now also includes the highly relevant National Deskfast Day offering brands the opportunity to get involved in two events for the price of one!
Based on the existing and proven A Better Breakfast promotional format and the availability of suitable venues, the 4th A Better Breakfast will return in March 2022 as a multi-channel event combining live Breakfast RoadShows, social-sampling and major media, social, on-line, promotional activity & trade support.
A Better Breakfast & National Deskfast Day – Experiential RoadShows + social-sampling & full media, social & promotional support!
10 days Breakfast Bar RoadShow sampling at major Foodie Festivals Reach 130k with 12k individual sponsor samples
Live experiential RoadShows at London/Regional rail stations. Reach 50k & 10k individual brand samples
Radio, print & on-line; 405 pieces – campaign editorial + branded competitions - coverage 86m
Campaign & branded social interactions, target 220k + campaign website, 90k usv’s
Celebrity spokesperson, downloadable sponsor branded coupons & sponsor branded PoS
Hi-impact branding & equal Share of Voice guaranteed for all sponsors
Full activation, included, no call on brand resources
Up to 8 Exclusive Breakfast brand categories
Fully inclusive category cost, no extras!
Breakfast BOGOF - 2 campaigns for the price of 1!
Overall campaign value approx; £1.83m
Cost of exclusive category sponsorship less than <1% of campaign value!
1. Live experiential A Better Breakfast RoadShow sampling
2. BOGOF - National Deskfast Day April 27th - live experiential sampling
3. Media - Radio / Print / On-line
4. Social & Web
5. Promotional & Trade support
Bread & Morning goods
Breakfast & Cereal bars
Breakfast drinks
Butter & Spreads
Cereals
Coffee
Condiments
Dairy-free
Eggs
Fruit
Fruit juice
Honey/Jams/Marmalade
Meat-free
Milk
Protein
Tea
Yoghurt
Plus On-the-go & much more…
Exclusive product categories, with everything being included; planning, full activation/sampling, staff, creative, media/social, promotional & full reporting etc. in the cost. No call on brands marketing resources. Only additional cost; product for sampling/prizes & any price promotion support.
Despite the Covid pandemic we will still live in an ‘experience economy’ and Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.
With a changed format reflecting the ‘new norm’ our grocery experiences bring together synergistic brands within an integrated campaign featuring live experiential RoadShows supported by major media/social promotional coverage, creating much greater engagement and brand cut-through at a very much more cost-effective rate than other grocery promotional activities!
4th A Better Breakfast + National Deskfast Day – Breakfast
5th It's Lunchtime –
Brunch & Lunch
1st Free From Fortnight –
Free-from & Well-being
5th Dinner To Dine For -
Big Night In & Meal-treat
26th National BBQ Week +
9th Britain's Best BBQ'er –
BBQ & alfresco eating
4th Get Wine Wise + 11th National Wine Week – Wine Education
21st Gastro Alfresco –
Alfresco eating & entertaining
1st Mixorama –
At-home cocktails
4th A Better Breakfast & National Deskfast Day
April 18th– May2nd 2022
A Better Breakfast & National Deskfast Day have exclusive product categories, reserve yours now
please contact me with press info
Find about more about A Better Breakfast & National Deskfast Day and their aims & objectives
Grocery Gurus – Multi Award-winning, multi-brand, multi-channel grocery campaigns
