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Breakfast is a huge market with 22 billion breakfast occasions each year and after years of decline, its started to grow again, with, as a result of the Covid lockdown, at-home breakfasts growing by +7.9% YoY* and currently representing 89% of all breakfast occasions. There has also been a resurgence in the demand for traditional cooked breakfasts, as well as, paradoxically a major growth in healthy breakfasts.
Breakfast remains the largest meal occasion in the UK, accounting for 27% of all food & drink consumed at home, or carried out and is worth around £2.5 billion*.
*Source The Grocer Focus on Breakfast 8th August 2020/Kantar
4th A Better Breakfast +
National Deskfast Day
April 12th – 25th 2021
A Better Breakfast is a market-leading, multi award-winning campaign, that now also includes the highly relevant National Deskfast Day offering brands the opportunity to get involved in two events for the price of one! Based on the existing A Better Breakfast proven promotional format, but now, following the ongoing effects of the Covid pandemic, with a changed emphasis; a multi-channel event combining both live RoadShows sampling & virtual streamed experiential with social-sampling plus major media, social, on-line and promotional activity & trade support.
A Better Breakfast + National Deskfast Day – Live RoadShows + Virtual Streamed Experiential & Full support!
Live streamed interactive brand experiential, inc. National Deskfast Day + up to 10k individual brand coupons through Grocery Gratis
Radio, print & on-line; 465 pieces – campaign editorial + branded competitions - coverage 86m
Campaign & branded social interactions, target 240k + campaign website, 100k usv’s
Celebrity spokesperson, downloadable sponsor branded coupons & sponsor branded PoS
Hi-impact branding & equal Share of Voice guaranteed for all sponsors
Full activation, no call on brand resources
Up to 8 Exclusive Breakfast brand categories
Overall campaign value approx; £1.55m
Cost of exclusive category sponsorship less than <1% of campaign value!
1. A Better Breakfast - Virtual live experiential & sampling
2. National Deskfast Day - March 3rd 2021
3. Media - Radio / Print / On-line
4. Social & Web
5. Promotional & Trade support
Bread & Morning goods
Breakfast & Cereal bars
Breakfast drinks
Butter & Spreads
Cereals
Coffee
Condiments
Dairy-free
Eggs
Fruit
Fruit juice
Honey/Jams/Marmalade
Meat-free
Milk
Protein
Tea
Yoghurt
Plus On-the-go & much more…
Exclusive product categories, with everything being included; planning, full activation/sampling, staff, creative, media/social, promotional & full reporting etc. in the cost. No call on brands marketing resources. Only additional cost; product for sampling/prizes & any price promotion support.
Despite the Covid pandemic we will still live in an ‘Experience Economy’ and Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.
Running throughout 2021, and although the format may have changed to reflect future Covid constraints our category or occasion based grocery experiences will bring together synergistic brands within an integrated live RoadShows, virtual experiential, & media/social promotional event, creating much greater engagement and brand cut-through at a very much more cost-effective rate than other grocery promotional activities!
5th A Better Breakfast + National Deskfast Day – Breakfast
1st Free From Fortnight – Free-from
& Well-being
25th National BBQ Week(s) – BBQ
21st Gastro Alfresco – Alfresco eating & entertaining
1st Veggietopia + Flexitaria -
Vegetarian/Vegan & Flexitarian
5th It's Lunchtime – Lunch
3rd BeerathoN – Ales/Beers/Ciders
5th Dinner To Dine For -
Big Night In
4th Get Wine Wise + 10th National Wine Week – Wine Education
2nd Mixorama – At-home cocktails
4th A Better Breakfast & National Deskfast Day
Enjoy at-home, on-the-go, at-work!
April 12th – 25th 2021
A Better Breakfast & National Deskfast Day have exclusive product categories, reserve yours now
please contact me with press info
Find about more about A Better Breakfast & National Deskfast Day and their aims & objectives
Grocery Gurus – Multi Award-winning, multi-brand, multi-channel grocery campaigns
