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4th A Better Breakfast + 

National Deskfast Day

March 2023* + National Deskfast Day 

*exact date to be confirmed

A unique market-leading, multi award-winning Breakfast category multi-brand, multi-channel experiential sampling, media & social promotion with 5 key activational areas!

8 exclusive breakfast categories available 

An altogether better & healthier breakfast promotional experience

At-home, on-the-go or at the office!

A healthier breakfast BOGOF, two market-leading events for the price of one! 

Now focussing on healthier breakfasts, A Better Breakfast is the market-leading, multi award-winning campaign, that now also includes the highly relevant National Deskfast Day offering brands the opportunity to get involved in two events for the price of one! The 4th A Better Breakfast will run in March 2023  combining experiential sampling Breakfast RoadShows and major media, social, promotional activity & trade support.

A Better Breakfast & National Deskfast Day –  experiential sampling RoadShows & full media, social & promotional  support! 

Now with a Healthier breakfast focus

Campaign summary

Experiential RoadShow sampling

Up to 10 days Breakfast Bar RoadShow sampling at major Foodie Festivals Reach 130k with 15k individual sponsor samples

National Deskfast Day BOGOF

Experiential RoadShow at London mainline station. Reach 30k & 7.5k individual brand samples

Media

Print, radio & on-line; 270 pieces – campaign editorial + branded competitions - coverage 85m

Social & Web

Campaign & branded social interactions, target 220k + campaign website, 90k usv’s

Promotional &
Trade support

Celebrity spokesperson, downloadable sponsor branded coupons & sponsor branded PoS + Best-ever Breakfast Break competition

Branding, SoV & Activation

Hi-impact branding & equal Share of Voice guaranteed for all sponsors

Full activation, included, no call on brand resources

Breakfast categories

Up to 8 Exclusive Breakfast brand categories

Fully inclusive category cost, no extras!

Value & Cost

Breakfast BOGOF - 2 campaigns for the price of 1!
Overall campaign value approx; £1.83m

Cost of exclusive category sponsorship less than <1% of campaign value!

A Healthier Breakfast BOGOF - 5 key activational areas

  • 1. Live experiential A Better Breakfast RoadShow sampling

    • Up to 10 days Breakfast-bar experiential RoadShows at major Foodie Festivals across UK *Exact number of Festivals/Shows TBC
    • Overall reaching 130k and directly engaging with 100k
    • Distributing up to 15k individual samples/coupons per sponsor

  • 2. BOGOF - National Deskfast Day - March 2023 - experiential sampling

    • Live experiential RoadShow at London mainline station* *Station attendance subject to sufficient passenger traffic levels!
    • Overall reach 30k - directly engaging with up to 20k
    • Delivering up to 7.5k individual samples/coupons per sponsor

  • 3. Media - Radio / Print / On-line

    • Print & on-line; 95+ pieces of campaign & sponsor editorial & 100+ sponsor branded competitions - overall coverage 65 million - approx 220k entrants
    • Radio; campaign editorial across 35 stations - average 10+ million coverage
    • Radio/online; sponsor branded competitions - 40 stations/sites –coverage approx; 10m

  • 4. Social & Web

    • Branded Social pages with sponsor posts - Facebook / Twitter / Instagram - 220k interactions
    • Branded website - inc. individual sponsor pages - abetterbreakfast.co.uk – 90k usv’s

  • 5. Promotional & Trade support

    • Celebrity campaign spokesperson
    • Win a Best-ever Breakfast Break in UK competition
    • Sponsor branded PoS - direct & downloadable
    • Campaign Factfile mailings + trade media coverage

Breakfast product categories we’d love to fill in 2023

Bread & Morning goods
Breakfast & Cereal bars
Breakfast drinks
Butter & Spreads
Cereals
Coffee
Condiments
Dairy-free
Eggs
Fruit
Fruit juice
Honey/Jams/Marmalade
Meat-free
Milk
Protein
Tea
Yoghurt
Plus On-the-go & much more…

All-inclusive campaign activational cost

Exclusive product categories, with everything being included; planning, full activation/sampling, staff, creative, media/social, promotional & full reporting etc. in the cost. No call on brands marketing resources. Only additional cost; product for sampling/prizes & any price promotion support.

Both A Better Breakfast & National Deskfast Day are fully sustainable events

Join us on a healthier breakfast promotional journey

4th A Better Breakfast
& National Deskfast Day

March 2023

Sponsorship

A Better Breakfast & National Deskfast Day have exclusive product categories, get more info below:

Sponsorship info email

Media

Find about more about Breakfast and  A Better Breakfast & National Deskfast Day, get the info below:

Media info email

Together Is Better in 2022/3

Targeted campaigns covering most major grocery occasions or categories

Click on a campaign panel below to visit the trade info site:

Despite the Covid pandemic we still live in an ‘experience economy’ and Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.

With a changed format reflecting the ‘new norm’ our grocery experiences bring together synergistic brands within an integrated campaign featuring live experiential RoadShows supported by major media/social promotional coverage, creating much greater engagement and brand cut-through at a very much more cost-effective rate than other grocery promotional activities!

November 21st- 27th - 2022

4th Get Wine Wise + 11th National Wine Week – Wine Education

April 2023 - date to be confirmed

1st Free From Fortnight + Veggietopia – Free-from & Plant-based

November 21st - December 4th 2022

1st Mixorama –
At-home cocktails

May 29th - June 4th 2023

27th National BBQ Week -
BBQ & Gastro-grilling

February 2023 - date to be confirmed

5th Dinner To Dine For -
Big Night In & Meal-treat

June-July 2023 - date to be confirmed

22nd Gastro Alfresco –
Alfresco eating & entertaining

March 2023 - date to be confirmed

4th A Better Breakfast + National Deskfast Day – Breakfast

September 2023 - date to be confirmed

5th It's Lunchtime –
Brunch & Lunch

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Grocery Gurus – Multi award-winning, multi-brand, multi-channel & fully sustainable grocery campaigns – www.grocerygurus.co.uk

The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our grocery category or occasion campaigns are exclusively operated by Grocery Gurus Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocery Gurus Ltd. Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2523 – email