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4th A Better Breakfast +

National Deskfast Day

April 2026 

A unique market-leading, multi award-winning Breakfast category multi-brand, multi-channel experiential sampling, media & social promotion with 5 key activational areas!

8 exclusive breakfast & brunch categories available 

An altogether better & healthier breakfast & brunch promotional experience

At-home, on-the-go or at the office!

A healthier breakfast & brunch BOGOF, 2 market-leading events for the price of 1! 

Now focussing on healthier breakfasts & brunch, A Better Breakfast is the market-leading, multi award-winning campaign, that also includes the highly relevant National Deskfast Day offering brands the opportunity to get involved in two events for the price of one!

A Better Breakfast & National Deskfast Day –  experiential sampling RoadShows & full media, social & promotional  support! 

Now with a Healthier breakfast focus

A Healthier Breakfast & Brunch - 5 key activational areas

  • 1. Live experiential A Better Breakfast RoadShow sampling

    • Breakfast-bar experiential RoadShows at major Foodie Festivals across UK
    • Overall reaching 150k and directly engaging with 120k
    • Distributing up to 20k individual samples/coupons per sponsor

  • 2. BOGOF - National Deskfast Day - July 16th 2025 - experiential sampling

    • Live experiential RoadShow at major London location
    • Overall reach 30k - directly engaging with up to 20k
    • Delivering up to 7.5k individual samples/coupons per sponsor

  • 3. Media - Radio / Print / On-line

    • Print & on-line; campaign & sponsor editorial & sponsor branded competitions - overall coverage 65 million
    • Radio; campaign editorial - average 10+ million coverage
    • Radio/online; sponsor branded competitions - coverage approx; 5m

  • 4. Social & Web

    • Branded Social pages with sponsor posts - Facebook / Twitter / Instagram
    • Branded website - inc. individual sponsor pages - abetterbreakfast.co.uk

  • 5. Promotional & Trade support

    • Celebrity campaign spokesperson
    • Win a Best-ever Breakfast or Brunch Break in UK competition
    • Top 'Healthy Brekkie or Full English' cafe competition

  • Branding, Share of Voice & Activation

    • Hi-impact Branding & Equal Share of Voice for all Sponsors
    • Full campaign activation, fully all-inclusive cost & no call on brands marketing resources
    • Up to 8 exclusive Breakfast categories

  • Campaign Value & Sponsor Cost

    • 2 Campaigns for the Price of 1
      Overall campaign value - £2.1 million
      Individual, exclusive sponsor catgeory cost, less than <0.9 of campaign value

Breakfast & Brunch product categories
we want to fill in 2026

Bread & Morning goods Breakfast & Cereal bars Breakfast drinks
Butter & Spreads
Cereals
Coffee
Condiments
Dairy-free
Eggs
Fruit
Fruit juice Honey/Jams/Marmalade Meat-free
Milk
Protein
Tea
Yoghurt
Plus On-the-go 
& much more…

A healthier breakfast & brunch promotional journey

4th A Better Breakfast

April 2026

& National Deskfast Day

Sponsorship

A Better Breakfast & National Deskfast Day have exclusive product categories, get more info below:

Sponsorship info email

Media

Find out more about Breakfast, Brunch and  A Better Breakfast & National Deskfast Day, get the info below or call
020 3872 2573

Media info email

Together Is Better in 2025/26

Targeted campaigns covering most major grocery occasions or categories

Click on a campaign panel below to visit the trade info site:

June 2nd - July 6th 2025

24th Gastro Alfresco –
Alfresco eating & entertaining

February 2026

5th Dinner To Dine For -
Big Night In & Meal-treat

May 25th - 31st 2026

30th National BBQ Week -
BBQ & Gastro-grilling

November 24th- 30th - 2025

13th National Wine Week + 6th Get Wine Wise – Wine Education

March 2026

5th It's Lunchtime –
Brunch & Lunch

August 2026

1st Free-from Fortnight + Veganrama – Free-from & Plant-based

December 1st - 7th 2025

1st Mixorama –
At-home cocktails

April 2026

4th A Better Breakfast + National Deskfast Day – Breakfast

January 2026

1st Come Diet With Us –
Dietary & Weight-loss

May 2026

3rd BeerathoN –
Ales / Beers / Ciders

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Grocerama – Multi award-winning, multi-brand, multi-channel & fully sustainable grocery campaigns – www.grocerama.co.uk

The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our grocery category or occasion campaigns are exclusively operated by Grocerama Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocerama Ltd. Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2573 – email