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4th A Better Breakfast + 

National Deskfast Day

May 2nd –  22nd 2022 + National Deskfast Day – May 11th

A unique market-leading, multi award-winning Breakfast category multi-brand, multi-channel experiential sampling, media & social promotion with 5 key activational areas!

8 exclusive breakfast categories available 

An altogether better Breakfast experience

At-home, on-the-go or at the office!

A Breakfast BOGOF, two market-leading events for the price of one! 

A Better Breakfast is the market-leading, multi award-winning campaign, that now also includes the highly relevant National Deskfast Day offering brands the opportunity to get involved in two events for the price of one

Based on the existing and proven A Better Breakfast  promotional format and the availability of suitable venues, the 4th A Better Breakfast will return in May 2022 as a multi-channel event combining live Breakfast RoadShows, social-sampling and major media, social, on-line, promotional activity & trade support. 

A Better Breakfast & National Deskfast Day –  Experiential RoadShows + social-sampling & full media, social & promotional  support! 

Summary of campaign activity 2022

Experiential RoadShow sampling

10 days Breakfast Bar RoadShow sampling at major Foodie Festivals Reach 130k with 15k individual sponsor samples

National Deskfast Day BOGOF

Live experiential RoadShows at London/Regional rail stations. Reach 50k & 7.5k individual brand samples


Print, radio & on-line; 270 pieces – campaign editorial + branded competitions - coverage 85m

Social & Web

Campaign & branded social interactions, target 220k + campaign website, 90k usv’s

Promotional &
Trade support

Celebrity spokesperson, downloadable sponsor branded coupons & sponsor branded PoS + Best-ever Breakfast Break competition

Branding, SoV & Activation

Hi-impact branding & equal Share of Voice guaranteed for all sponsors

Full activation, included, no call on brand resources

Breakfast categories

Up to 8 Exclusive Breakfast brand categories

Fully inclusive category cost, no extras!

Value & Cost

Breakfast BOGOF - 2 campaigns for the price of 1!
Overall campaign value approx; £1.83m

Cost of exclusive category sponsorship less than <1% of campaign value!

Breakfast BOGOF - 5 key activational areas

Breakfast product categories we’d love to fill in 2022

Bread & Morning goods
Breakfast & Cereal bars
Breakfast drinks
Butter & Spreads
Fruit juice
Plus On-the-go & much more…

All-inclusive campaign activational cost

Exclusive product categories, with everything being included; planning, full activation/sampling, staff, creative, media/social, promotional & full reporting etc. in the cost. No call on brands marketing resources. Only additional cost; product for sampling/prizes & any price promotion support.

Join us on a Breakfast promotional journey

4th A Better Breakfast
& National Deskfast Day

 May 2nd– 22nd 2022


A Better Breakfast & National Deskfast Day have exclusive product categories, get more info below:
Sponsorship info email


Find about more about Breakfast and  A Better Breakfast & National Deskfast Day, get the info below:
Media info email

Together Is Better in 2022

Targeted campaigns covering most major grocery occasions or categories

Despite the Covid pandemic we still live in an ‘experience economy’ and Grocery Gurus is a dedicated promotional marketing agency that creates, owns & activates ‘Together Is Better’ – multi award-winning, multi-brand, multi-channel shared grocery brand experiences.

With a changed format reflecting the ‘new norm’ our grocery experiences bring together synergistic brands within an integrated campaign featuring live experiential RoadShows supported by major media/social promotional coverage, creating much greater engagement and brand cut-through at a very much more cost-effective rate than other grocery promotional activities!

May 2nd - 22nd 2022

4th A Better Breakfast + National Deskfast Day – Breakfast

November 21st - December 4th 2022

1st Mixorama –
At-home cocktails

June 6th - 26th 2022

26th National BBQ Week +
9th Britain's Best BBQ'er – BBQ

October 3rd - 23rd (TBC) 2022

5th Dinner To Dine For -
Big Night In & Meal-treat

July 8th - 24th 2022

1st Free From Fortnight + Veggietopia – Free-from & Plant-based

November 7th- 13th (TBC) 2022

4th Get Wine Wise + 11th National Wine Week – Wine Education

August 29th - September 18th - 2022

5th It's Lunchtime –
Brunch & Lunch

Date TBC - 2022

21st Gastro Alfresco –
Alfresco eating & entertaining


Grocery Gurus – Multi award-winning, multi-brand, multi-channel & fully sustainable grocery campaigns –

The originators and multi award-winning UK market-leaders in multi-brand, multi-channel promotional marketing! All our grocery category or occasion campaigns are exclusively operated by Grocery Gurus Ltd and are fully ™trademark protected under UK/EU Intellectual Property Law. Participation in or association with is solely by way of sponsorship and/or agreement with Grocery Gurus Ltd. Contact us: 86-90 Paul Street London EC2A 4NE – 0203 872 2523 – email